Growing your business takes plowing, planting, and maintenance to reap a harvest!
Katie Brown just wrote a great blog post that says something that I have told many people lately. Some agents, perhaps those who got spoiled by the crazy wild market of a couple of years ago, are moping around because their phone isn’t ringing and they have no clients. Meanwhile, I’m climbing up our office “leader board” (really just a list of who has listings and who has properties in escrow) to compete with the agents who have been swamped with REO listings.
When other agents in the community ask me why I’m so busy and they aren’t, I tell them that I work hard. When they complain that they work hard too, but aren’t getting any business, I go through my regular checklist:
ME: Do you hold open houses – even asking other agents in your office if you can hold open their listings?
THEM: I spend my weekends with my family and I don’t want to work weekends.
ME: How about a weekday evening open house?
THEM: I have to fix dinner and get the kids to bed.
ME: Do you have a “farm” where you regularly keep in touch with the residents to remind them you are in real estate?
THEM: I feel uncomfortable knocking on doors just to give them a commercial about me.
ME: That’s not really how I do it. I’m going out in a few minutes. Would you like to come with me?
THEM: I’m not even dressed yet today (this is 11:30 in the morning).
ME: Do all the people in your own neighborhood know you sell real estate?
THEM: I don’t know, but they aren’t home that much and I don’t really know them.
ME: Well, how about picking a block in any neighborhood and handing out invitations to your open house (oops - you won’t hold them), or calendars or even little bags of candy with your business card?
THEM: Calendars are too expensive and not everyone can eat candy.
ME: There are a number of sources for free ready-made newsletters that you can personalize, print and hand out.
THEM: I don’t like the articles they write.
ME: How about writing your own articles, and even better: how about blogging on Active Rain?
THEM: I don’t have time.
ME: These are just a few ideas. I learn a lot and get lots of ideas and encouragement
from my friends at Active Rain, and it is worth the time spent, on many levels.
THEM: I told you I’m too busy. And I don‘t need to learn anything. I know what to do once I have a client, I just can’t get a client.
About this time, I give up. I don’t know what they are busy doing! They have no clients, their kids are in school all day, and they have time to call other agents and complain about having no business. I guess it just proves the old adage that you can lead a horse to water …
Meanwhile, I am plowing, planting, maintaining and harvesting new business all the time!
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Full time real estate services in Fair Oaks CA, with friendly professionalism, 20+ years experience. I work hard to give my buyer or seller a low-stress transaction. "Happy clients make me happy."
For all your real estate needs or questions, call me at (916) 705-8951 or visit my website at www.SusanNealFineProperties.com.